Robert Morse, who starred in the hit American drama Mad Men, has died at the age of 90. His most famous role was that of Bert Cooper, head of the show’s advertising agency, who gave his last name to Sterling Cooper.
In a career spanning nearly 60 years, he has appeared in about 100 theater, television and film productions, first making his name in 1961 in a stage adaptation of How to Succeed in Business Without Really Trying. based on Shepard Mead’s bestseller – for which he won the Tony Award for Best Actor in a Musical.
It was a feat he would follow in 1990, winning Tony for Best Actor in a Play, for his turn as Truman Capote in the play Tru. This not only made him one of four actors to ever win Tony’s Best Actor for Acting and Musical, but also won him an Emmy Award three years later when the live show aired on television.
His role as an eccentric founder of Mad Men’s advertising agency earned him international fame, earning him five Emmy nominations and a Screen Actors Guild Award as part of the cast. His latest episode saw him draw on his Broadway skills for a major musical number after his death while performing a song and dance routine on The Best Things in Life Are Free after he died peacefully during Neil Armstrong’s landing on the moon in 1969
“My good friend Bobby Morse has died at the age of 90,” tweeted Larry Karaszewski, screenwriter / producer and vice president on the board of directors of the Academy of Motion Picture Arts and Sciences. “Great talent and beautiful spirit. He sends love to his son Charlie and his daughter Alin. I’ve had so much fun hanging out with Bobby over the years – shooting people against OJ and organizing so many screenings (How to Succeed, Beloved, That’s Life).
My good friend Bobby Morse died at the age of 90. Huge talent and beautiful spirit. He sends love to his son Charlie and his daughter Alin. I had so much fun hanging out with Bobby over the years – I shot People v OJ and organized so many screenings (How to succeed, loved one, this is life) pic.twitter.com/H1vCD3jjul
– Larry Karaszewski (@Karaszewski) April 21, 2022
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