Although Xbox reportedly planned to introduce free game ads a few days ago, the PlayStation could follow suit. According to a new Insider report, Sony is also working on an advertising program to encourage developers to create more video games and generate revenue from their work. Keep reading to learn more about the Sony PlayStation ad program, which may be active soon.
It is important to note that both Sony and Microsoft plan to place ads in certain places that should not interfere with the game. In the last report, Republic mentioned the example of billboards in racing games that should not embarrass players. Although Sony has not decided to take part of the advertising revenue, it may charge a fee from consumer data developers through The Verge.
Sony to show ads for free games for PlayStation
Currently, both Sony and Microsoft provide monthly free games to paid service subscribers. To do this, companies must invest money from their income to provide the games for free. However, advertising will not only be a way for both companies to earn some current revenue (if they want to take a share), but also to pay a decent amount to the developers and creators of free to play games.
Microsoft may show Xbox ads in the coming days
The report also mentions that Microsoft is aware that displaying ads while players enjoy a game can be annoying, and the company is therefore working to develop a private market that will only allow certain companies or brands. In addition, Microsoft does not want to take part of the advertising revenue. Instead, it will allow game developers and advertising companies to share revenue.
Insider also mentioned that sources familiar with the development said that the ads could start appearing in free Xbox games by the third quarter of this year. From what it looks like, Microsoft wants to attract more developers to the platform, as advertising revenue will help them improve and create more video games. It will be interesting to see how and when Microsoft starts running Xbox ads.
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