Hoping to revive Montreal’s nightlife, the city and government of Quebec have launched a pilot project that allows on-site downtown to serve alcoholic beverages without interruption over the weekend next month.
The pilot project will take place at the Society for Arts and Technology, also known as SAT, which is located on Saint-Laurent Boulevard near Sainte-Catherine and has a bar inside.
From 10 pm on Saturday, May 21, SAT bartenders will be allowed to serve alcohol, with the last drink call coming around 3 am next Monday.
The free-flowing alcohol event over the weekend – called NON STOP 24/24 – is a partnership between the city, SAT and a non-profit organization called MTL 24/24, which aims to find innovative ways to promote the city’s nightlife.
This weekend will also be filled with musical performances. The line-up of local and international artists will be revealed in the coming weeks.
“The city of Montreal has granted an exclusive exception to SAT to operate a continuous alcohol license,” said a statement from Mayor Valerie Plante’s administration, which promised to implement measures to ensure the pilot project does not disrupt the neighborhood.
“Innovative measures are planned to mitigate the inconvenience and reduce the harmful effects of consumption in order to ensure a safe process and harmonious coexistence.”
Ahead of the weekend-long pilot project, MTL24 / 24 will host its night summit for several days. The event includes guest speakers and discussions about the city’s nightlife, the challenges it faces, and ways to make it more attractive.
“Montreal is known in Quebec and around the world as a holiday city. It is paramount to ensure the resurgence of its nightlife,” said Luc Rabuen, who is responsible for economic and trade development on the city’s executive committee.
In a statement, Jenny Thibault, CEO of SAT, said her team had “the necessary experience” to make the event a success.
“This will make it possible to celebrate the nightlife in Montreal, which has been hit hard by two years of pandemics,” Thibault said.
Add Comment