Google makes it easy for people to reject all cookies they want to store in their browsers, but only because CNIL imposed a € 150 million ($ 170 million) fine in January.
In January, CNIL said that Google, YouTube and other websites “offer a button that allows the user to accept cookies immediately”, but “do not provide an equivalent solution (button or other) that allows the Internet user to easily refuse the deposit of these cookies.” The regulator said that requiring a few clicks to refuse cookies, but only one click to accept them is a problem.
So now Google is correcting this situation. “Soon, anyone who visits Search and YouTube in Europe while out or incognito will see a new choice for consent to cookies,” the company said. “This update, which began airing earlier this month on YouTube, will give you the same Reject All and Accept All buttons on the first screen in your preferred language.
Google says this one-click rejection button is now available to consumers in France and will soon make its way to the United Kingdom, Switzerland and the European Economic Area. The change doesn’t seem to make its way to the United States, of course, because US privacy laws aren’t as stringent as their European counterparts. (Which doesn’t seem to change any time soon.)
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“This update meant we needed to redesign the way cookies work on Google’s sites and make profound, coordinated changes to Google’s critical infrastructure,” the company said. “We also knew that these changes would affect not only Search and YouTube, but also the sites and content creators who use them to help grow their business and make a living.”
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