They previously worked together at Ferrari, from where Felisa, 76, retired as CEO in 2016, although she continued to sit on the Italian company’s board of directors and act as an advisor, and Fedeli left the role. of Chief Technical Officer in 2014, after 26 years with the company. He later worked for BMW, Alfa Romeo and Maserati before joining FAW-Silk in 2021.
Most importantly, both Felisa and Fedeli are close allies of former Ferrari president Luca di Montezemolo, a close business associate of Stroll, who sponsored the Italian Formula One team through his brands Tommy Hilfiger and Asprey when the Italian headed the team and after he consulted this as an advisor in his initial takeover of Aston Martin.
It is unclear whether Felisa’s term will be long-term given his age, although Stroll described him as “young at heart” and will likely be with the company in the “foreseeable future”. Stroll also suggested that Felisa and Fedeli would play a key role in preparing Aston Martin for the transition to electrification.
“Amedeo has extensive knowledge of both Aston Martin’s business and the wider automotive industry, with an excellent reputation and previous experience as a leading manufacturer of high-end cars,” said Stroll. “His technical acumen and charisma will be inspiring for the whole company.
“With the appointment of Roberto, we are adding another world-class name to our team. It will help us implement our future strategy, with a particular focus on technological advances and our internal engineering capabilities as we move towards electrification. Roberto is a proven innovator and team maker. He designed some of the most coveted sports cars in the world. His extensive experience in this sector, combined with his leadership style, will make a significant contribution to shaping our exciting future product portfolio and renewing our technical team.
“We believe that these changes will bring significant long-term benefits to anyone associated with Aston Martin.”
Felisa added: “Over the past year, through my work as non-executive director and chairman of the product strategy committee, I have come to know Aston Martin and its senior leadership team very well. I know the company has an impressive array of talent, as well as an exceptional technology ecosystem in the UK, made up of innovators, universities, automotive and racing professionals with whom we want to deepen our relationship.
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