Gran Turismo has partnered with Dior to create special racing gear and the De Tomaso Mangusta.
Photo courtesy of Polyphony Digital
High fashion and racing games don’t mix? Think again. In a surprise announcement at the Gran Turismo World Series tournament in Salzburg, Austria yesterday, the world’s best-selling racing game maker Polyphony Digital revealed that it is partnering with luxury fashion brand Dior. And an integral part of this partnership includes a specially prepared De Tomaso Mangusta supercar.
This is the first-ever virtual fashion project for Dior Couture, with the brand’s menswear artistic director, Kim Jones, creating an exclusive new series of in-game items, including a racing suit, helmet, gloves and shoes.
Using Gran Turismo’s industry-leading computer graphics, the World Series event host yesterday in Salzburg unveiled an elaborately edited video showing a driver avatar wearing a custom-designed Dior yellow and gray racing suit, which features the Dior slanted model and Atelier Christian Dior Avenue Montaigne Logo – a celebration of the address 30 Avenue Montaigne in Paris, where Christian Dior first established the design house.
This comes with matching gloves and special ‘Diorizon’ shoes, also with the famous slanted pattern. The number 47 also appears on the clothing, marking the founding of Dior and the first fashion show in 1947. Along with the clothing, Polyphony also unveiled a classic supercar that will be available at the Hagerty Collection Legends car dealership next month.
Beige and gray De Tomaso accent the yellow and gray Dior suit.
Photo courtesy of Polyphony Digital
This is a unique version of the De Tomaso Mangusta first produced in 1967, which also wears a fine bespoke two-tone livery. Originally penned by legendary Italian designer Giorgio Giugiaro, the De Tomaso is powered by a Ford-sourced 4.9-liter V8. The beige and gray car also carries the number ’47’ as well as special Dior decals. These items will become available in-game on August 25th, on which day we can expect a game update.
Other official partners of Gran Turismo include Toyota, Michelin, Mazda, Brembo, BBS, Sony Alpha and Genesis, making the game not only the best-selling game, with over 80 million copies sold since its launch in 1997, but firmly cementing it as the highest profile . And haute couture.
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