- ‘Everyone must go!’: New Zealand’s latest tourism campaign sparks ridicule CNN
- Opposition pans ‘Everyone Must Go’ ads for toilet-queue tone RNZ
- New Zealand’s ‘Everyone Must Go’ drive mocked by leaving locals NBC News
- New Zealand’s ‘Everyone must go!’ tourism campaign ridiculed as emigration hits record high The Guardian
- New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf Business Insider
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