Walmart and Paramount have struck a deal to offer Paramount+ to subscribers of Walmart’s membership program, Walmart+.
First reported by The Wall Street Journal, Walmart is hoping to better compete with Amazon, which has a huge amount of streaming content at its disposal thanks to Amazon Prime. Walmart+ subscribers will get access to the Essential tier of Paramount+, which normally costs $4.99 and includes ads.
Every exclusive movie and TV series comes to Paramount+
The move comes just a week after The New York Times reported that Walmart is considering streaming deals with Paramount, Disney and Comcast. While Walmart doesn’t count subscription numbers, estimates put Walmart+ at between 11 and 32 million subscribers, compared to Amazon Prime’s 200 million.
Walmart+ is the chain’s subscription service, similar to Amazon Prime. Members get free shipping and gas discounts among other perks, but apparently Walmart decided it lacked the content to compete with Amazon’s Prime Video.
Paramount+ is one of the many streaming services currently available. There is a lot of Star Trek content, including Star Trek: Strange New Worlds. It is also home to several video game adaptations, including the Halo TV series, Sonic the Hedgehog 2, and the upcoming Knuckles series. Meanwhile, Amazon Prime has series like The Boys, Invincible and more.
Logan Plant is a freelance writer for IGN. You can find him on Twitter @LoganJPlant.
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