At the OnePlus Ace launch conference on Thursday night, the smartphone brand announced that it will enter OPPO’s distribution channels, and its experience stores will cover 2,800 districts and counties in China, with a total of more than 5,000 stores.
SEE ALSO: OnePlus launches a new model called Ace, which includes 150W fast charging
At the press conference, OnePlus said that in the future it will release the resources of Oneplus, OPPO, Realme (all three are under the same parent group), including materials for games, charging and cooling. Following this integration, group sales channels and after-sales service can be used to effectively reduce costs and focus on developing more leading technologies.
In addition, OnePlus announced that it will stick to the “never settle down” concept just to create better products and a better community culture. Therefore, the smartphone brand will focus on the performance of the device, taking gaming as a key moment. It will focus on digital series and Ace series.
OnePlus said its overseas markets were very successful in 2021, with the US market growing by 286%, the European market growing by 151% and the Indian market growing by 59%. In the Chinese market, it documents 90% growth.
Pete Lau, the founder of OnePlus, launched an internal email on June 16 last year announcing that the company and OPPO would become fully integrated, with OnePlus becoming an independent brand under OPP.
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