Google announced new changes to the cookie consent banner on Thursday after being fined 150m euros by European regulators earlier in January. Users visiting Search and YouTube in Europe while logged out or incognito will soon see an updated cookie dialog with Reject All and Accept All buttons.
Previously, the cookie selection screen gave users two options: “Accept” and “Customize”. Although this allows users to accept all cookies with one click, they had to navigate through various menus and options if they wanted to reject all cookies. But now Google will give you three clear choices: “Accept all”, “Reject all” and “more options”, which makes the process very easy. Both buttons will be displayed in a prominent place and with the same size and color.
“This update, which launched earlier this month on YouTube, will give you the same Reject All and Accept All buttons on the first screen in your preferred language, writes Google Product Manager Summit Adhya. in a blog post.
Google says it has launched a new cookie banner in France and will soon extend the change to all Google users in Europe, the United Kingdom and Switzerland. Please note that this cookie pop-up will only appear if users have not signed in to a Google Account or are using incognito mode. If you’re signed in, you can review and change the tracking options from the Google Data and Privacy page.
The change in cookie tracking comes months after French data protection agency CNIL fined Google 150 million euros ($ 170 million) for making the cookie rejection process unnecessarily confusing and confusing for users. The French regulator believes that technology giants, including Google and Facebook, are using manipulative models to enforce their consent, and has ordered both companies to change the way they present cookies to consumers.
“Based on these conversations and specific guidance from the French Commission Nationale de l’Informatique et des Libertés (CNIL), we have now completed a complete redesign of our approach, including changes to the infrastructure we use to process cookies.”
Source: Google
Through: TechCrunch
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