TOKYO
Japan’s Sony has launched a new brand that will offer computer gaming equipment, the company announced yesterday as it tries to compete for a share of the lucrative gaming peripherals market.
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Sony is looking to expand beyond its flagship PlayStation console and increase revenue from other sectors, including PC and mobile gaming.
The market for gaming peripherals used by players was valued at $ 3.88 billion worldwide in 2019, according to Grand View Research.
Sony’s first offerings from the new Inzone brand will be three wireless headphones and two monitors, the most expensive of which will retail for a suggested retail price of $ 899.99 in the United States.
“The market is expanding with greater interest in games with the proliferation of e-sports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of Sony’s gaming and marketing office, in a statement.
Sony is “very late” in the “hopelessly crowded” sector, said Serkan Toto, CEO of consulting firm Kantan Games. Rival Microsoft is already well positioned, along with competitors such as Razer, although Sony will bring unique hardware features, he told AFP.
The company’s decision to enter the market is now linked to its “aggressive plan to increase PC and mobile sales for its PlayStation to about 50 percent by fiscal 2025,” Toto said.
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He “obviously believes that the goal is easier to achieve by using his position in the hardware to raise awareness among computer gamers.”
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