San Francisco: China’s TikTok short video app is testing a private dislike button for comments, and users can mark comments they find “inappropriate or inappropriate” without resentment.
“We have begun testing a way to allow people to identify comments they deem inappropriate or inappropriate,” the company said in a statement late Wednesday.
“This feedback from the community will add to the set of factors we already use to keep the comments section up to date and a place for real engagement,” added TikTok.
The dislike button will appear in addition to the option to report a comment for violations of the Community Guidelines.
TikTok said it removed more than 85 million videos between October and December 2021 for violations – nearly 1% of all videos uploaded to the platform.
The company said that the dislike button is not seen as a way to report comments and that users should instead use the standard process for reporting comments on harassment, hate speech, harassment, etc.
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Social media consultant Matt Navarra first noticed the TikTok dislike button earlier this year.
YouTube, owned by Google, now offers a thumb-down button for comments, while Reddit offers a down-vote button for comments.
Twitter is also experimenting with a private withdrawal button.
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