“Doctor Strange in the Multiverse of Madness” is again the number one movie at the home box office.
In its second weekend of release, the latest part of the Disney Marvel movie universe raised $ 61 million from 4,534 North American theaters. Ticket sales fell 67 percent from their first weekend, a sharper decline than Marvel’s recent films such as The Eternal (which fell 61 percent over its second weekend) and Shang-Chi and the Ten Rings Legend. (which fell 52% in their second weekend). However, its significant decline is not surprising, as “Doctor Strange 2” comes out of the 11th largest opening weekend in history with $ 187 million. After 10 days on the big screen, the superhero adventure, starring Benedict Cumberbatch as the Supreme Wizard, has grossed $ 291 million in North America.
In the international box office, the sequel to “Strange” added $ 83.5 million from 49 markets. In total, the film grossed $ 688.1 million worldwide. It took less than two weeks for Doctor Strange in the Multiverse of Madness to overtake his predecessor at the box office. The original “Doctor Strange” closed its theaters in 2016 with $ 232 million in the domestic market and $ 677 million worldwide.
When Disney releases a Marvel movie in theaters, rival studios tend to avoid opening new movies – or risk being crushed after it. Over the weekend, two films opened across the country with disappointing results. Stephen King’s embarrassing Universal Firestarter remake lost $ 3.8 million on 2,412 screens while landing on Peacock; and the faith-based comedy Family Camp Road Attractions generated a paltry $ 1.4 million out of 854 seats. None of these films were particularly expensive to produce, so making them profitable may not be a nightmare, but they are certainly not the kind of coins the studios hope to generate when they release a new film in cinemas across the country. .
Directed by Keith Thomas, Firestarter was tired of negative reviews and bad word of mouth. The film for a girl with exceptional pyrokinetic abilities won 12% of Rotten Tomatoes and “C-” CinemaScore from movie buffs. This feeling suggests that the few people who have watched the film over the weekend will not rush home to tell their friends to watch it in the cinema. The only aspect of Firestarter that seemed to make people talk was the shock that High School Musical heartthrob Zac Efron was officially old enough to play father on the big screen. However, this in itself was not intriguing enough to attract the audience to their local multiplex. Firestarter was so poorly received that The Daily Beast even recommended that Efron should call his agent. Immediately. ”
Blumhouse, the company behind Get Out and The Purge, produced Firestarter, which also failed overseas. The film grossed just $ 2 million from 40 international markets, bringing it to $ 5.9 million worldwide.
How bad were the first returns to the internal market for Firestarter? To put them in perspective, the original 1984 film, starring Drew Barrymore, had a bigger start – without adjusting for inflation – revenue of $ 4.7 million from 1,356 theaters. The latest Firestarter may get a boost from Peacock, a streaming service owned by NBCUniversal, but the company did not provide indicators for watching streaming.
David A. Gross, who runs the film consulting firm Franchise Entertainment Research, believes that ticket sales have been reduced because the film is now available at home.
Firestarter has a lot of production pedigrees; “Bloomhouse and Stephen King are successive hitmakers.” But, he added, “the presence of the film in streaming at the same time as it hit theaters reinforces that it’s not big-screen entertainment to see.”
In domestic box office, Firestarter came in fourth after The Bad Guys and Sonic the Hedgehog 2.
The theft comedy The Bad Guys came in second with $ 6.9 million from 3,788 North American theaters. After four weeks of release, the family film grossed $ 66.2 million in the domestic market and $ 165 million worldwide. For Universal “The Bad Guys” was a boon in the otherwise spotty beginning of 2022. The latest releases of the studio, such as Michael Bay’s thriller “Ambulance”, the adventure “The 355” and the romantic drama “Redeeming Love,” have not made a dent in cinemas. However, Universal’s luck is set to come in the coming months with Jurassic World Domination, the supernatural horror film The Black Phone and the prequel to The Ugly Me, Minions: The Rise of Gru on schedule.
Paramount’s “Sonic the Hedgehog 2” took 3rd place, grossing $ 4.5 million from 3,116 screens during its sixth weekend in theaters. To date, the sequel to “Sonic” has generated an impressive $ 175 million in North America.
Fifth, the all-in-one jumper on the A24 continues to stun on its eighth release weekend. Backed by stellar devotion, the film grossed $ 3.3 million from 1,726 theaters between Friday and Sunday, a meager 6 percent drop from last weekend. “Everything Everywhere and All at Once”, a multi-purpose adventure starring Michelle Yeo, has earned $ 47.1 million in its theatrical performance. At this rate, it is close to the dethronement of Adam Sandler’s “Uncut Gems” ($ 50 million) as the highest-grossing A24 film in North America.
Paramount’s adventurous romantic comedy The Lost City is also expecting an impressive milestone, approaching the coveted $ 100 million mark at the national box office. The film, starring Sandra Bullock and Channing Tatum, added $ 1.7 million in its eighth weekend in theaters, bringing in $ 97.15 million in North America.
“The Lost City” took 8th place ahead of the newcomer “Family Camp”, which took ninth place. Brian Cates directed PG Family Camp, a faith-based entertaining film about two polarly opposed clans who find themselves in a hut in the woods. Roadside Attractions, the film’s distributor, noted that the film sold the most tickets in the Midwest and South.
On the indie scene, Neon opened “Pleasure,” a clear drama for the adult film industry, on two screens, where he won $ 17,274 over the weekend, equivalent to $ 8,637 on the spot. Directed by Ninja Thyberg, the well-reviewed Pleasure examines the Los Angeles porn industry through the prism of newcomer Bella Cherry (pictured by Sofia Capel), who moves from a small town in Sweden to pursue her dreams of fame.
Another special edition, Bleecker Street’s western drama “Montana Story,” landed in four theaters, bringing in $ 20,104, an average of $ 5,026 on screen. Hailey Lou Richardson starred in the film, which focuses on estranged siblings who return to their family ranch to care for their ailing father. Owen Gleiberman of Variety described “The Story of Montana” as a “well-played tale of family demons.”
Elsewhere, IFC Films expanded director Audrey Divan’s abortion drama “It Happened” to 186 theaters, where it took home $ 59,000 over the weekend. With a minimum average of $ 312 in cinema, Happening, a particularly timely story that unfolds while abortions are illegal in France, has not maintained momentum since launching its platform last weekend. The film, which will continue to expand its domestic footprint, has so far raised $ 100,303.
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