Curator of the collection Jay Manuel and 12 top Canadian designers to head the show of original fashion, inspired by the heavens, all fully dressed in a new and improved cashmere UltraLuxe bathroom towel.
TORONTO, June 1, 2022 / CNW / – Since the beginning of time, humanity has turned to the sun, moon and stars as our guiding light. Our age-old, eternal desire to connect with the universe forms the theme of this year’s 19th annual collection of cashmere 2022, Heavenly Awakening: A Feast of Strength, Hope and Compassion. Curated by TV personality and fashion expert Jay Manuel and featuring 12 leading Canadian designers, the collection supports a vision for a future without breast cancer.
More than 230 top Canadian designers have created breathtaking, original fashion for the Cashmere collection since 2004, all made entirely in luxury sheets by Cashmere Bathroom Tissue, Canada’s best-selling brand. This year’s star cast of 12 designers will show their fashion with compassion in a new and improved cashmere ultra-luxury bathroom towel, the softest and most luxurious product of the brand so far. The collection serves as an annual awareness-raising fund in support of breast cancer awareness, prevention and treatment programs through partnerships with the Canadian Cancer Society (CCS) and the Breast Cancer Foundation in Quebec (QBCF).
The annual start of the October Breast Cancer Awareness Month, Cashmere Collection Celestial Awakening: A Celebration of Strength, Hope and Compassion will be unveiled on the track in front of a VIP audience at an exclusive live show on September 22 in Toronto.
“As a society, we are embarking on an exciting new adventure in a world after a pandemic that requires strength, hope and compassion. This year’s cashmere collection celebrates resilience, generosity and kindness as we align with the stars to create a better, softer, more comfortable world without breast cancer, “said Susan Irving, CMO Kruger Products, cashmere producer.
Unseen so far Curator and actorsCashmere Collection Celestial Awakening is curated by renowned Canadian television personality and fashion guru Jay Manuel – best recognized for his roles in The next top model in America, the next top model in Canada and E! network.
“I’ve been following the collection for years and I’m proud to be curating this 2022 team of 12 top Canadian designers,” says Jay Manuel. “Each design beautifully represents diversity across the country and will inspire Canadians with its stunning, innovative UltraLuxe couture cashmere bath towel, bringing our Heavenly Awakening to life with original visions of the sun, moon and stars.”
Cashmere Collection: Celestial Awakening designers include:
- Kelsey Erin – Upper Tantalon, Nova Scotia
- Celliel – Montreal, Quebec
- Tristan Rehel – Montreal, Quebec
- Kaela Kay – Brampton, Ontario
- Demascare – Toronto, Ontario
- Kyle Gervasi – Toronto, Ontario
- L’Uomo Strano – Toronto, Ontario
- Mimiela – Toronto, Ontario
- Doh – Ajax, Ontario
- Madeline Nelson – Landing in Gorse, Ontario
- Afflatus Hijab – Edmonton, Alberta
- Sam Stringer – Osoyos, British Columbia
The production team of Cashmere Collection 2022 includes the artistic director Erika Larva, who has been with the collection since its inception in 2004; Stylist, Lisa Williams; Illustrator, Monica Smiley; and photographer Justin Wu.
Return to the full-scale trackFor its 19th year, the first international award-winning Kashmir collection will proudly return as a full-scale event in 2022 to an exclusive invitation-only show on Thursday, September 22 at The Symes in Toronto.
For the cashmere collectionFounded in 2004, the Cashmere Collection International Award is an ardent supporter of the Canadian fashion design community and the cause of breast cancer. Many of the greatest names in Canadian fashion have contributed to the collection, including Marie Saint Pierre, Greta Constantine, Dennis Gagnon, David Dixon, Rudsak, NARCES, Stefan Carras, Lucian Mathis, Rodney Philpott and many more.
With the long-awaited start of October’s Breast Cancer Awareness Month, the Cashmere Collection heralds the annual return of Cashmere’s awareness and fundraising activities for the cause. Over the past 18 years, she has raised millions of dollars to support breast cancer awareness, prevention and treatment programs. This year, Kruger Products is committed to donating a total of $ 200,000 to its charitable partners, the Canadian Cancer Society (CCS) and the Breast Cancer Foundation of Quebec (QBCF).
This includes a donation of twenty-five cents from the purchase of each specially labeled Cashmere UltraLuxe package sold throughout October (up to a maximum of $ 65,000) for breast cancer efforts as in the Canadian Cancer Society (CCS), and the Quebec Breast Cancer Foundation (QBCF).
Canadians will also be invited to vote for their favorite creation of Bathroom Tissue Couture in CashmereVoteCouture.com’s Vote Couture for the Cure® throughout October and join the social media chat using # Cashmere22. Cashmere will donate $ 1 for each vote (up to a maximum of $ 15,000) for CCS and QBCF’s efforts to combat breast cancer on behalf of the winning designer.
About Cashmere and Kruger Products LPCashmere Bath Towel, Canada’s best-selling brand, reflects Kruger Products’ commitment to providing consumers with the highest quality, Canadian fabric products. Kruger Products is one of the leading fabric manufacturers in Canada and serves the Canadian consumer market with well-known brands including Cashmere, Purex, Sponge Towels and Scotties; White cloud in the United States, and products away from home for industrial and commercial use in Canada and the United States
A long-standing and dedicated contributor to the breast cancer cause, Kruger Products LP has supported the Canadian Breast Cancer Foundation (CBCF), which is now part of the Canadian Cancer Society (CCS) since the collection’s debut in 2004 and is currently is one of the top five national partners supporting the breast cancer cause in CCS.
Kruger Products LP, with more than 2,700 employees, operates nine FSC® COC-certified manufacturing facilities (FSC® C-104904) in North America, based in Toronto and Montreal.
About breast cancer and the Canadian Cancer SocietyThe Canadian Cancer Society (CCS) is the only national charity that supports Canadians with all types of cancer in communities across the country. No other organization does what we do; we are the voice of canadians caring for cancer. We fund groundbreaking research, provide a support system for all those affected by cancer, and shape health policies to prevent cancer and support people living with the disease.
CCS is the largest national charity sponsor of breast cancer research in Canada. Investment in research, combined with early detection and better treatment therapies, has led to a 44% reduction in breast cancer mortality since the late 1980s. More work needs to be done, as breast cancer is still the most commonly diagnosed cancer and the second leading cause of cancer-related deaths among women in Canada. The funds raised through this partnership will be invested in CCS’s leading breast cancer research and support programs.
For more information, please visit here.
About the Quebec Breast Cancer FoundationThe Quebec Breast Cancer Foundation is the only philanthropic organization that ensures that the benefits of its investment in breast cancer research remain here in Quebec. In more than 26 years, it has raised more than $ 57.5 million and invested it in Quebec in cutting-edge research and advocacy for breast cancer patients and their loved ones. Through research and innovation, support and education, he ensures that people with the disease and their families remain the true focus of his mission. Families, researchers, volunteers and donors share the same hope: to increase the survival rate of people affected by breast cancer to a real cure. Follow QBCF on social media via Facebook, LinkedIn, Twitter and Instagram.
A biography of the designer and high-resolution illustrations by Monica Smiley from the Cashmere Celestial Awakening collection: A celebration of strength, hope and compassion can be downloaded here.
Susan Irving, Chief Marketing Officer at Kruger Products, is available for interviews.
LIKE Kashmir on Facebook.
Join the conversation on Twitter and Instagram using # Cashmere22.
Cashmere Collection ™ is documented on Cashmere.ca.
For more information or to schedule an interview, please contact: Taffin Sekulin or Lauren Everest in Strategic Goals Email: [email protected] or [email protected]
SOURCE Kruger Products LP
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