Londoners called to avoid the subway today because of strikes
Transport for London (TfL) advises passengers to try to avoid the London Underground if they can, as thousands of workers are staging a 24-hour strike today (June 6).
The strike, which is linked to jobs and pensions, is expected to cause “serious disruptions” in the metro network today, says TfL. It is organized by the Railway, Maritime and Transport Union (RMT) and means that services will be suspended until 8 am tomorrow (June 7) and that many stations are likely to be closed.
The action does not affect DLR, overground, bus or tram services, but is expected to have the opposite effect, as passengers who normally travel by metro are looking for alternative routes.
The strike comes after an extremely busy weekend in London, when the Queen celebrated her platinum anniversary and many tourists flocked to the capital.
Richard Burge, chief executive of the London Chamber of Commerce and Industry, expressed concern about the timing of the action.
“Ultimately, this will only hurt London’s economy, and it’s time for TfL to resolve its dispute with RMT so that we can return to building prosperity and show the world that London is open to business,” he said.
Marriott to withdraw from Russia
The Marriott hotel chain must withdraw completely from Russia, as it says sanctions against the country have made it “impossible” to continue operations there.
He has been in the country for over 25 years. The hotel chain closed its Russian office and halted investment in the country in March following the invasion of Ukraine. However, he kept 22 of his third-owned hotels open, citing “difficulties” in closing them.
“We have come to the conclusion that the newly announced restrictions by the United States, the United Kingdom and the EU will make it impossible for Marriott to continue to operate or franchise hotels on the Russian market,” he said as he decided to close its hotels. .
Marriott says it remains “focused on caring for our Russian-based employees” and supports individuals in Ukraine and Russia to get jobs in other countries.
He added that 85 of his hotels worldwide already accept refugees from Ukraine.
The war in Ukraine is already the fourth month. In recent weeks, other global brands such as Starbucks and McDonald’s have left Russia as sanctions against the country tighten and the humanitarian situation in Ukraine deteriorates.
READ MORE: War in Ukraine: Marriott hotel chain leaves Russia after 25 years
Aldi returns the Cuthbert caterpillar to the shops
Aldi’s caterpillar, a cake for which the supermarket went to court with M&S over Colin’s resemblance, will return to stores today (June 6th).
Last year, M&S sued the budget retailer to “protect” its Colin Caterpillar cake from what it said was a rival to Cuthbert’s role model. The cake at the budget Aldi supermarket was also two pounds cheaper than the M&S ‘Colin.
Aldi launched a Twitter campaign for “Free Cuthbert” aimed at winning over the public and saw her win the Masters Award at Social Media Marketing Week 2021.
The battle was decided in the Supreme Court this year. Details were not disclosed, but both retailers said they were pleased with the result.
At the time, M&S said: “The purpose of the lawsuit was to protect [intellectual property] in our Colin the Caterpillar cake and we are very pleased with the result. ”
Aldi also expressed satisfaction with the result, saying: “Cuthbert is free and looks forward to seeing all his fans again very soon!”.
The cake is back today with slight changes in the design of the chocolate face. Aldi greeted the cake back in a cheeky way, with photos of vans parked in front of M&S stores welcoming Cuthbert back. The posters of the minibuses carry messages such as “Aisle be back” and “Made by bakers”. Approved by lawyers.
Cuthbert is now three pounds cheaper than his M&S rival as Colin’s price has risen to £ 8.
READ MORE: Caterpillar Cuthbert returns to Aldi – and he trolls Colin from M&S
KitKat launches AI-powered viewing competition
KitKat has launched the latest iteration of its famous “have a break” brand positioning, encouraging social media users to have a “Blink Break”.
The Blink Break is an online viewing competition that uses AI for face recognition and blink detection, allowing users to collide with each other and take a break from scrolling through news feeds on social media.
The posts debuted on KitKat’s Instagram channels and will coincide with the so-called “mid-afternoon decline”, when the brand says that consumers need distraction the most.
The Nestlé-owned brand has partnered with Wunderman Thompson to liven up the game. He sees the participants face more and more absurd animals as they go further in the game, from a lemur to a snowy owl. Players are also encouraged to face each other and share their progress with #blinkchallenge.
KitKat’s global leader in strategic marketing and communications, Wael Jabi, says the brand is building on its renowned platform with this digital innovation.
“KitKat has been known to encourage people to take a holiday since 1957, and this campaign shows a generation of digital local people the benefits of a holiday in one of the most appropriate contexts,” he said.
McCain has appointed drag queen Baga Chips as creative director
McCain Foods has named RuPaul Baga Chipz’s Drag Race star as its new creative director. The frozen potato brand says the self-proclaimed “Queen of Chips” encapsulates her “Anything Goes” mantra.
Since her appointment was announced on Thursday, Baga has gone on social media to show fans how to get creative with their dishes in the middle of the week on her Instagram page.
“Everyone knows that chips are the star of every dish. Just like me, they are absolutely wonderful and always in the spotlight, so don’t be afraid to get creative with them, ”says Baga Chips.
McCain is not the first brand to hire a celebrity creative director, last year fashion retailer PrettyLittleThing appointed influencer and Love Island star Molly-Mae Hague as its creative director. In a statement, McCain said: “Move over Molly May, there is a new creative director in the city.”
“We are delighted to finally be able to unveil Baga as our first creative director – her iconic and fearless attitude perfectly encapsulates our All-Going philosophy,” said Mark Hodge, McCain’s Marketing Director.
“With Baga’s support, we really want to emphasize that any meal can be exciting when you invite McCain to the plate – through our new series of social videos.”
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