Sony’s new computer equipment will help it expand its range of games outside the PlayStation.
Sony
Sony is launching its own range of gaming-focused computer monitors and headphones, hoping to touch the lucrative high-end computer gaming market as it looks beyond its core PlayStation brand.
Called Inzone, Sony’s range of computer games includes two monitors. The Inzone M9 monitor is the most expensive of the pair, retailing for $ 900. It has a 27-inch display with 4K resolution and a refresh rate of 144 Hz – which means a smoother picture. The cheaper model, the $ 530 Inzone M3, has a higher refresh rate but lower resolution.
The Inzone M9 will be available this summer, while the Inzone M3 will not be released until the winter.
As for the headphones, Sony said it will release three in total: The Inzone H9 ($ 300), Inzone H7 ($ 230) and Inzone H3 ($ 100). They are currently available for pre-order, although Sony has not yet set a release date.
The most expensive of the three, the Inzone H9, is wireless and features noise reduction technology as well as an “ambient sound” mode that captures sounds in your environment. Inzone H7 is cheaper and has no noise reduction, but comes with more battery life – up to 40 hours, compared to 32 hours with Inzone H9. Inzone, meanwhile, must be connected to your computer with a cable.
This move pitted Sony against established players in the computer game hardware space, including Lenovo, ASUS and Razer.
It also gives the company a way to expand its video game business beyond its PlayStation console division. Sony has said it wants to take advantage of the growth in the e-sports space.
“The market is expanding with more interest in games with the proliferation of e-sports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of the gaming business at Sony.
“With Sony’s strong history of high-end audio and visual technology, we believe this new line will offer even more opportunities for those who want to upgrade their current gaming systems.”
Sony continues to face stiff competition from longtime rival Microsoft, which has adopted a strategy of aggressive acquisitions to build its reach in an industry that is expected to cost nearly $ 200 billion in 2022, according to Newzoo.
Both companies rely heavily on a vibrant technology concept known as the “metaverse,” which includes huge immersive digital worlds where people can work or find entertainment. Earlier this year, Sony unveiled a new virtual reality headset called the PlayStation VR2.
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