The Pittsburgh Steelers announced today that the new name of their home stadium will be Acrisure Stadium. Financial terms of the 15-year stadium deal were not disclosed.
Acrisure is a Fintech that operates top 10 global insurance brokers. The company provides a wide range of AI-driven solutions in insurance, real estate services, cyber services, asset management and more to millions of customers. Notably, Acrisure grew from $38 million in revenue to more than $3.8 billion in just over eight years and rapidly expanded its global footprint.
“We are thrilled to partner with Acrisure for the naming rights to our stadium,” said Steelers President Art Rooney II. “Acrisure has provided us with an opportunity to ensure that our stadium will continue to be a valuable asset to our fans, as well as to keep pace with the market value of NFL stadiums. We are very grateful to partner with Greg Williams and his company and look forward to a long, fruitful relationship for years to come.”
“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor,” said Greg Williams, Co-Founder, Chairman and CEO of Acrisure. “Through Acrisure Stadium, we will raise awareness of the exceptional advantage Acrisure brings to our customers, while conveying our strong sense of community. Accordingly, we are eager to invest in the Pittsburgh community and the greater region as we chart our course toward an unforgettable inaugural season. This relationship truly embodies and unites two organizations that have high standards and are determined to achieve great things.”
Acrisure will immediately assume the naming rights to the Steelers’ North Shore Stadium beginning in the 2022 season. The stadium has been named Heinz Field since it opened in 2001.
Williams is the co-founder of Acrisure and a lifelong Steelers fan. He leads Acrisure using a unique business model, a “no limits culture” and an intense commitment to technology. Under this direction, Acrisure has become the fastest growing insurance broker in history with a strategy focused on combining the best of human and artificial intelligence. Acrisure is a global company, headquartered in Grand Rapids, Michigan, with operations in 14 countries and over 14,000 employees.
The partnership between the Steelers and Acrisure will allow the franchise to continue investing in stadium amenities and aesthetics, including a new stadium identity for the 2022 season. The partnership also includes community initiatives aimed at providing a deep connection for Acrisure in the Pittsburgh community and brand recognition both locally and nationally to support Acrisure’s growth.
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