At today’s shareholder meeting, Disney announced that ads are coming to Disney Plus.
Starting Dec. 8, an ad-supported version of Disney’s streaming service will be available for $7.99 a month. If you’re scratching your head, doing the math, and wondering why this is almost the same as your current ad-free plan, that’s because the ad-free tier will jump to $10.99 per month. The ad version will be known as Disney Plus Basic, with the ad-free tier known as Disney Plus Premium. All Disney Plus titles will continue to be available on both platforms.
It’s a similar model to Hulu, another Disney-owned streaming service that also has ad-free and ad-free models. And yes, Hulu will also get a price increase starting October 10th. The basic subscription will increase by a dollar, from $6.99 to $7.99, with the ad-free tier rising from $12.99 to $14.99. Meanwhile, the Disney Plus bundle — which currently includes Hulu with ads, Disney Plus without ads and ESPN Plus — will increase from $13.99 to $14.99 per month. The premium version, which includes ad-free Hulu, will remain the same at $19.99 per month. Meanwhile, Disney has already announced that ESPN Plus prices will increase by the end of the month.
Disney previously announced that an ad-supported model of Disney Plus would arrive in late 2022 — though it was said to cost less than the ad-free version. And this is true; increasing the price of the ad-free version certainly makes the ad tier cheaper.
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