Since the Apple AirTag tracker launched in April 2021, we haven’t heard anything about a potential second-generation version of the device – but it looks like the AirTag 2 is still on Apple’s cards.
This is according to Ming-Chi Kuo (opens in a new section), one of Apple’s most respected analysts in the business and someone who is usually accurate in terms of forecasts and leaks. However, it is by no means certain that we will see a new version of AirTag.
Kuo says the Apple AirTag 2 will only happen if strong sales of the first AirTag continue, so Apple is waiting to see how popular the product has been for a long time before committing to a new one.
Stable growth
According to Kuo, Apple AirTag sales continue to grow gradually: it is estimated that about 20 million of tracking devices were delivered in 2021 and are expected to grow to 35 million in 2022.
If this growth continues, Kuo believes that a second edition of AirTag will be developed later. It doesn’t sound like the AirTag 2 is very far from the line right now, if Apple was actually even considering it at the time.
While it’s hard to see how the first AirTag can really be improved, Apple is releasing regular updates on all its other hardware products, so it would be surprising if the AirTag is missed.
Analysis: AirTag proves its worth
Apple wasn’t the first technology company to introduce a small tracking device, of course, but as with other categories of hardware, it improved on what was already there: AirTag is something that attracts both in terms of aesthetics and in terms of its ease of use.
All of Apple’s hardware works almost seamlessly together, and so does AirTag. From connecting it to the phone in the first place to finding where it is, if it gets lost, everything is very simple and easy.
While Apple won’t be happy with the headlines that AirTags are being used to track people against their wishes, the company has moved quickly to introduce improved anti-stalking features to make this type of abuse more difficult.
From what Ming-Chi Kuo said, it seems that AirTag sales have not increased exactly – but now they are gaining momentum as iPhone users realize how useful they can be and how intuitive they are to set up and use.
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