Sony unveils EV prototype, Afeela, to be made with Honda

LAS VEGAS –

Sony unveiled a new high-tech prototype car it will produce in partnership with Honda at the CES technology show on Wednesday.

The vehicle, first announced in October, slid onto the CES stage in Las Vegas, Nevada. It will be called Afeela.

Yasuhide Mizuno, CEO of Sony Honda Mobility, said the company expects to take pre-orders in the first half of 2025 and deliver the first cars to customers in North America in the spring of 2026.

“Since safety and security are essential to mobility, we will integrate Sony’s sensors and Honda’s safety along with other smart technologies,” Mizuno said.

Sony and Honda announced their 50-50 joint venture in March. It brings together Honda’s automotive, mobility technology and sales know-how with Sony’s expertise in imaging, networking, sensors and entertainment.

The car will be manufactured at one of Honda’s 12 plants in the United States. The US was chosen for the launch because electric vehicles are already popular there. Japan is Honda’s second home market, and other markets, including Europe, will follow, but no dates have been set.