The air of mystery that hovered around the TTC’s “French toast” is gone.
Last week, TikTok videos of a man eating syrupy French toast on a table covered in white cloth in a TTC subway car went viral. While the man’s identity still remains unknown, Wendy’s Canada confirmed to CTV News Toronto that it has a hand (or fork) behind the “French Toast Man” and its high-profile snack.
“French Toast Guy was a fun way to share the news of the launch of Wendy’s Homestyle French Toast Sticks,” the fast-food chain said in an email.
Wendy’s announced earlier this month that Canadians can bring home homemade French toast starting Jan. 9, a few days before the “French toast guy” appeared on TikTok.
In the news release, the fast-food company said it’s the “perfect on-the-go breakfast,” which may be why the “French Toast Man” has been spotted eating breakfast on the subway.
“We can all take a little inspiration from the French Toast Guy to slow down and enjoy the sweeter moments of our morning routines,” the company said, adding that most Canadians “aren’t ready to run a full restaurant on time on their morning commute.’
The TTC acknowledged Wendy’s unique Twitter marketing strategy, saying the gimmick really “takes the cake.”
“The #TTC was not involved or aware of this in advance. Wendy’s is clearly a cereal breaker when it comes to breakfast-themed stunts,” the tweet said.
On Monday, “french toast man” was spotted again aboard the TTC heading to King Station. This time, however, he was eating Wendy’s French Toast from a branded takeout container.
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